We need to ask ourselves: what will Google’s take-over of Motorola
for a whopping 12.5 billion dollars mean for the Nexus program of
Android? (For those people that are not very familiar with the platform,
Nexus is Google’s “Pure Google” cell-phone — pretty much a
developer-level cell-phone which is developed enough for a normal
consumer to purchase.) So is the next Nexus going to be from Motorola?
Are all of them going to be from Motorola from now on? (The initial two
models of Nexus One and Nexus S were from HTC and Samsung respectively).
Andy Rubin of Android did enlighten us a little bit into this process, and as to what to expect in the future.
Hardware manufacturers wanted to become the platform for that year
and bid for it, and then to work hand in hand with Google to develop the
Nexus phone before its release later that year. And that is basically
not going to change, even with Google’s take-over. But one of the
crucial points to keep in mind is that the Motorola state of affairs
will still continue as practically an altogether separate business.
Which basically means that it will still go through the same processes
when it comes to Nexus as it has been going through in the past, like
everybody else.
Rubin said that this new strategy is going to be when it comes to the
Nexus program, a strategy of lead device. He said that this strategy
helps in team focus. In this strategy, each manufacturer is selected who
they work very intimately with to release a gadget in a given time
frame and are inclusive of the components that are used in the device
and the semiconductor companies. He said that this strategy is not
expected to change and that the take-over practically will be operated
as a business that is separate and they will remain included in the
bidding process.
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