Giant Cablevision along with media powerhouse Viacom announced on the 10th
of August that the lawsuit of Cablevision’s airing of Viacom’s TV
channels on Cablevision’s “Optimum” application on the Apple’s iOS
gadget was settled. The press release announced that both companies have
agreed upon the issue and that Viacom channels will continue to be
aired on the Optimum App by Cablevision for the iPad along with IP
devices. The agreement was settled to the both company’s mutual
satisfaction; the settlement encompassed an iPad matter and another
unrelated business agreement. Neither side however is letting go of its
initial legal position nor will comment further on the issue.
Viacom is seen at the center of a storm of controversy as cable
companies want to push what Viacom has to offer to gadgets like the
iPhone and the iPad. Time Warner initialized the using of Viacom’s
content to a live TV application to be used for the iPad, but quickly
backtracked on it after Viacom lashed out at Time Warner, arguing that
such kind of usage was illegal under the existing contracts.
Cablevision after that released its own application offering the
airing of all channels as long as the customer subscribed to the package
that it was offering, and challenging the Viacom stance on the issue.
The dispute however then made its way into court, with Time Warner also
looking for a judgment that would allow the airing of Viacom’s channels
from its application whilst Viacom then sued Cablevision as Cablevision
refused to draw back the airing of Viacom’s channels. At that time
however it was rumored that a soon-to-be-settlement would ensue between
Time Warner and Viacom and even though no apparent verdict has been
reached on that matter, the verdict of the case of Cablevision and
Viacom might very well turn out very positively for Time Warner and its
customers.
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