Well, if you had any doubts about the success of the IOS and Android
as well as the struggling of the rest of the pack, this piece of news
should put them to rest once and for all. Nielsen has recently published
a report regarding the popularity and success of mobile platforms
during the March-May timetable and the big winners are, as expected, the
IOS and Android. We do know that the BlackBerry OS, Symbian and Windows
Mobile can barely survive and face many obstacles and difficulties.
Android is rising… slowly but surely. According to the Nielsen
report, Android currently holds 38% of the smartphone market share in
the United States, 2% more than in the previous study. Apple’s iOS has
also registered an increase by 1% from March to May, reaching a current
market share of 27% and while the BlackBerry OS has very much suffered,
dropping from 23% to 21%.
Let’s take a closer look at the other mobile platforms and see how they fared in the study. Windows Mobile/Phone, WebOS, Palm OS and Symbian remain on the same level they were 3 months ago, but it should be pointed out that they don’t have a very bright future ahead of them. Windows Mobile has a market share of 9%, while Windows Phone remains at 1% while Symbian and webOS are at 2%.
What is more, the Nielsen report also discovered a premiere in the US. Nielsen tells us that for the first time, U.S. consumers, over the period of a trimester, have bought more smartphones than low end phones. Thus, between March and May, 55% of phone buyers have chosen a smartphone. Here Android had won and 27% of the buyers’ preferences were directed towards Google’s platform. iOS was No. 2 with 17%, an increase of 7% from the previous quarter due to Verizon’s launch of Apple’s iPhone.
Android and IOS
Let’s take a closer look at the other mobile platforms and see how they fared in the study. Windows Mobile/Phone, WebOS, Palm OS and Symbian remain on the same level they were 3 months ago, but it should be pointed out that they don’t have a very bright future ahead of them. Windows Mobile has a market share of 9%, while Windows Phone remains at 1% while Symbian and webOS are at 2%.
What is more, the Nielsen report also discovered a premiere in the US. Nielsen tells us that for the first time, U.S. consumers, over the period of a trimester, have bought more smartphones than low end phones. Thus, between March and May, 55% of phone buyers have chosen a smartphone. Here Android had won and 27% of the buyers’ preferences were directed towards Google’s platform. iOS was No. 2 with 17%, an increase of 7% from the previous quarter due to Verizon’s launch of Apple’s iPhone.
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