In the last few days, there were certain rumors that hinted to a
change of the international pricing policy of several App Stores in the
world. Now the rumor became truth because in some countries the
mechanism used to calculate the applications’ prices has been modified.
Until yesterday, the Swiss paid up to 105% more on an application while
the Australians were paying a tax of almost 85% while the Americans paid
only a few cents more than the Mexicans. Yes, Mexico had the lowest
prices for applications from the App Store but now this has changed
there since Apple changed the pricing mechanism.
And the modifications are as follows: UK: £ 0.59 -> £ 0.69,
Australia: AU $ 1.19 -> AU $ 0.99, Japan: 115 -> 85 Yen, Mexico: $
10 -> $ 12, Switzerland: 1.10Fr -> 1.00Fr, Norway: 6.00Kr ->
7.00Kr. Basically, as you can clearly observe, in some countries prices
have fallen while in others they actually increased. In Britain, Mexico
and Norway prices rose dramatically from yesterday but in countries
where the euro is used to calculate the price, there haven’t been any
changes made.
So what is the cause of this and what made Apple do these changes? The main reason for all these modifications is the fluctuation of exchange in the international market and the drop of the U.S. dollar in recent years. The difference in price between the dollar and euro is considerable when it comes to Apple’s products but when we are talking about applications, there are not many differences given that the prices are low.
In conclusion, the citizens of some countries are fortunate to purchase applications at lower prices and citizens of other countries will have to take out more money from their pockets for applications. Who said is a fair world we live in?
apple App Stores
So what is the cause of this and what made Apple do these changes? The main reason for all these modifications is the fluctuation of exchange in the international market and the drop of the U.S. dollar in recent years. The difference in price between the dollar and euro is considerable when it comes to Apple’s products but when we are talking about applications, there are not many differences given that the prices are low.
In conclusion, the citizens of some countries are fortunate to purchase applications at lower prices and citizens of other countries will have to take out more money from their pockets for applications. Who said is a fair world we live in?
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